E-commerce store owners understand the importance of marketing and developing a strong web presence. They create beautiful storefronts, invest in advertising campaigns, and build email marketing sequences to attract and win over customers.
But look at their blogs and you’ll notice that a lot of them—especially B2C eCommerce sites—either don't have a blog or don't have a content marketing strategy.
This can be a missed opportunity, especially in eCommerce where many niches aren't yet overly saturated with high quality and engaging content.
If you're looking for inspiration about how to blog for your own eCommerce business, we’ll be taking a close look in this post at 8 different examples of outstanding blogs run by eCommerce stores, including the content they create and the strategies behind them.
But first, let's talk about what a blog can do for your business.